A Telegram bot for leads, promotions and orders: it takes the request, asks follow-up questions, sends a ready lead to your CRM or sales chat, and broadcasts to your subscriber base. Development takes 2–4 weeks.

Tapping «Start» is easier for a customer than hunting for a form on a website and waiting for a call. A marketing bot takes the request immediately, clarifies the details, sends the manager a complete lead and remembers the customer for future offers. Unlike a channel post, a bot holds a separate conversation with every user.

What it is used for

Lead capture for test drives, consultations, quotes and callbacks.
Promotions and giveaways: registering receipts or codes, checking conditions, picking winners.
Quizzes and product matching: a few questions, and the bot suggests the right model or service.
Catalogue orders passed to a manager or the CRM.
Broadcasts to subscribers, segmented by interest and language.
Loyalty programmes: bonuses, promo codes, personal offers.

Case study

In 2025 we built a new Telegram bot for HAVAL in Uzbekistan and kept the user base of the previous bot, so subscribers did not have to be gathered from scratch. The bot includes a map of dealer centres, and staff manage it through an admin panel. See the project.

FAQ

Can we send broadcasts to all bot users?

Yes, to everyone who started the bot and has not blocked it. Telegram limits the sending rate, so large broadcasts go out in batches.

Will the bot replace our managers?

No. The bot takes over routine work: collecting data and answering typical questions. The manager closes the deal with a complete lead in hand.

How do we know where a user came from?

We create a separate link with a parameter for each channel, and the bot saves the source in the user's record.

Can the bot accept payments?

Yes. We have connected Payme, Click, Uzum and Paynet; the choice depends on your bank and payment provider.

What happens after a promotion ends?

The bot can switch to permanent mode: catalogue, support, new promotions. The subscriber base stays.

The price includes

Scenarios built for your funnel

Leads go straight to your CRM

Source code and access are yours

3-month warranty

Work order

1. Briefing. We define the goal (leads, sales, promo participation), the audience and where it comes from: ads, a QR code in the showroom, the website, a channel.

2. Scenario map. We map every dialogue branch, including errors and returns to the menu, and agree on the message texts.

3. Development and integrations. We build the bot and connect the CRM and payments if needed.

4. Testing. We go through every scenario together with your team.

5. Launch. We launch the bot on your company account, review the first weeks of statistics and fix the weak spots.

Timeline: 2–4 weeks.

Payment: 50% upfront, 50% on delivery.

What is included in the price

Included in the service:

Dialogue scenarios and message texts agreed with you
The bot in the languages you need: RU, UZ, EN
Leads sent to amoCRM, Bitrix24 or your sales chat
Broadcasts segmented by interest and language
An admin panel or commands to manage content and broadcasts
Statistics: users, leads, sources via tagged links
Testing all scenarios and launch on your company account
3-month warranty; handover of source code and access

Separately, on request:

A mini app (WebApp) instead of buttons
Complex promo mechanics: receipt checks, code generation
Support and new scenarios after the warranty
We price the project from the brief; the estimate is free

Telegram bot for marketing and sales