Sunny Frozen — logo and brand identity
About the project
Sunny Frozen is a brand of frozen berries, fruit and vegetables. The name brings together two images: the sun that ripens the harvest and the frost that keeps it fresh until winter. The mark had to show the same pair.
Project details
Scope: logo, colour versions, typeface, key visuals
The mark
A snowflake sits inside a hexagon crowned with leaves, so the silhouette reads as both an ice crystal and a piece of fruit. The mark also works on its own, for example as an ice sculpture or on a facade.
What we did
- Vertical and horizontal logo.
- Three colour versions — blue, green and yellow — for different product lines.
- A typeface with Cyrillic support: Oswald (free open licence).
- Key visuals: the mark on berries and fruit, raspberries in an ikat-patterned bowl against a large wordmark, “frozen cubes” of vegetables and berries.
- Facade signage.
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