Roodell — visual identity standards
About the project
For Roodell we put together the brand’s visual identity standards: which elements make up the identity, how to combine them and how to design business documents.
Project details
Scope: brand book, logo lock-up, business documents
The mark
The pictorial trademark is the core of the identity: a stylised boat, a small sailing vessel set in an ellipse as a symbol of equality and stability. The brand book defines the clear space around the mark, its lock-up with the wordmark and the permitted versions on light and dark backgrounds.
Colour and typefaces
- Primary colours: bright green (#B0CB1F, Pantone 375) and dark grey (#1A1A1A).
- Secondary colours: black, vivid green, light grey and grey, with rules for print and screen.
- Primary typeface Museo Cyrl, secondary Gilroy.
Business documents
- Badge and metallic badge.
- Business card, letterhead, envelope, document folder.
- Dealer certificate.
Need a brand identity?
We design logos and brand identities in Tashkent: from idea and concept to brand book and applications. Tell us about your task — we'll estimate timing and cost for free.
