BABU
About the project
BABU is a new infant formula brand from ACAPITA TRADING. Its Basic Line covers children up to three years old, while the Medical Line is for babies with special nutritional needs: premature babies, colic and lactose intolerance.
The launch called for a corporate website with an expert voice, covering products, manufacturing certificates, a blog for mothers with specialist advice, and a page for prospective distributors.
Project details
Year: 2025 · Website: babu.eu.com · Scope: structure, design, development
The task
The client supplied brand guidelines, packaging and copy in Russian and English. We planned the site structure and organised the pages around two audiences: parents and trade partners. The work ran from December 2024 to September 2025.
What we did
- A catalogue of the Basic Line (Babu-1, Babu-2, Babu-3) and Medical Line (Comfort, PRE, LF), with the composition and purpose of each formula: prebiotics, DHA and ARA, no palm oil.
- An About page with the brand’s mission.
- A For Moms section with specialist articles on introducing formula, building healthy sleep habits and colostrum.
- A certificates section covering GMP, ISO 22000:2018, HACCP and Halal.
- A Partnership page listing partners by region (Asia, Africa, Europe, America), an eight-step cooperation process and a distributor enquiry form.
- Site search.
Highlights
The home page serves both audiences at once: it points parents to the product lines and invites companies to become distributors. The site is published in English.
