Vertu — premium phones and accessories
About the project
Vertu Uzbekistan is the brand’s official boutique in Tashkent, selling handmade phones from the Agent Q, Quantum Flip, Signature V, Metavertu and Ironflip collections, plus watches, headphones and cases.
The boutique needed an online store built to a brief referencing vertu.com: a catalogue with prices and stock status, phone reservations before a visit, and product data pulled from the inventory system.
Project details
Year: 2024 · Website: vertu.uz · Scope: design, e-commerce development, MoySklad integration, SEO improvements
The task
Bring the boutique’s sales process online: the customer picks and reserves a model, a manager confirms it, and payment happens only after the customer inspects the phone in store.
What we did
- A catalogue by collection and accessory type, marked “In stock” or “Made to order”, with prices in soums or “on request”.
- Product pages with tabs for description, specifications, apps and languages, and box contents. A cart, one-click ordering and a product question form.
- Customer account, search, news and offers, FAQ, user manual, delivery and returns terms.
- Russian, Uzbek and English versions.
- In 2024 we connected MoySklad, so products on the site stay in sync with the boutique’s inventory system.
After launch
In 2025, working from the client’s SEO specialist’s requests, we added Schema markup, a reviews module and FAQ, expandable SEO copy on the home, category and product pages, a separate SEO title for products, redirects for discontinued models and a new footer.
