Our CEO on the TAF!25 Jury: A Day Full of Creativity and Ideas

Today, September 11, the jury session of TAF!25 for the Creativity & Craft block took place — a truly dynamic day filled with intense discussions, fresh ideas, and inspiring cases.

We are proud to share that Zakir Mavlyanov, CEO of LIFESTYLE CREATIVE, served on the jury. For our team, this is both an honor and a recognition of our contribution to the development of Uzbekistan’s creative industry.

How It Went

The session was held with support from the International School of Finance Technology and Science (ISFT) and the Besh Qozon brand. The jury’s task was to determine the shortlist across eight categories in the Creativity & Craft competition.

Through a professional dialogue among experts, the strongest works were identified — those reflecting the spirit of the times, bold thinking, and innovative approaches to communication.

Jury Lineup

• Temur Sa’diev, CEO/Design Director MA'NO Branding (Competition Curator)
• Said Nazrillaev, Senior Copywriter Lokals CA Uzbekistan (Moderator)
• Mukhiddin Muzapparov, Marketing Director Lalaku, Reverem, Monno
• Violetta Filchenko, Deputy Director KeyConsulting
• Guzal Gapilova, Marketing Director iTV
• Kamoliddin Beknazarov, Deputy Chairman of the Board — Marketing Director GROSS
• Kira Kir, Marketing Specialist
• Andrey Chey, Creative Head FCB Tashkent
• Anastasia Vasilieva, Business Development Director Go Ahead
• Anna Sapunova, Head of Brand Belissimmo Pizza
• Ilya Khamidov, Marketing & Advertising Manager Mika Group
• Ilkhom Sabirov, GM Yandex Ads
• Sergey Shyma, Strategic Director TDI Group CA
• Zakir Mavlyanov, CEO LIFESTYLE CREATIVE
• Ivan Popov, Director N11
• Felix An, Creative Director GGC UNNO
• Marina Dryzhakova, Project Grouphead We Digital
• Khilola Khodjaeva, Head of Creative Department McCann Tashkent
• Akmal Zakirov, Founder & Director Advicmode
• Alen Zargardinov, Art Director MA'NO Branding

What’s Next

The next shortlist jury session will take place on September 13. In parallel, the international jury is conducting online judging through September 15.

For the LIFESTYLE CREATIVE team, taking part in initiatives like this is not only a mark of recognition but also a chance to help shape the future of the creative industry in Uzbekistan. We believe the ideas born today will define tomorrow — and we are proud to be part of that journey.