Toshmineralsuv
About the project
Toshmineralsuv bottles 1371 Tashkent Mineral water from a well 1,371 metres deep near Tashkent. In 1952, Uzbekistan’s first balneological resort, Tashkent Mineral Waters, opened next to the well.
The studio won the tender for the corporate website. Working from the client’s brand book, we had to tell the story of the source and present the water’s composition and the full product range in Uzbek and Russian.
Project details
Year: 2025 · Website: tmsb.uz · Scope: design, development, post-launch updates
The task
The client provided a brief and a brand book. We drafted the site structure and went through several rounds of comments with the client in autumn 2024 before moving on to layout.
What we did
- About, History, Products, Media and Contacts sections in Uzbek and Russian.
- A History page covering the Soviet-era Tashkent brand and the 1952 sanatorium.
- A product card for 1371 Tashkent Mineral that switches between sparkling, still and Sport, and between 0.33, 0.5 and 1 L bottles.
- A composition block: at least 50 mg/L of silicic acid, pH ≥ 8.0, and data from the laboratory test report.
- Links to the brand’s Telegram, Instagram and Facebook, plus terms of use and a privacy policy.
After launch
In 2025 the company launched SHORLE, a sparkling drink made with its mineral water. We added the SHORLE range to the products page, with a flavour selector and 0.5 and 1 L PET formats. A separate Healing Properties page followed, explaining which conditions the water is recommended for and why the body needs silicon.
