Noritsuisu

About the project

Noritsuisu is a Japanese maker of professional furniture, founded in 1947, that has been working in Uzbekistan since 2021. In Tashkent it sells office, medical and conference chairs to companies, clinics and schools.

The company needed an online store where buyers choose a chair by product line and specs and put it straight into the cart.

Project details

Year: 2025 · Website: noritsuisu.com · Scope: design, e-commerce development

The task

Build the store around product lines: buyers come looking for an “executive chair” or a specific series, and the menu has to get them there in one click.

What we did

  • Four categories — executive chairs, staff chairs, medical chairs, conference chairs — broken down by line: Imperator, Samurai, Sakura, Tecera and more.
  • A mega menu that shows every category and line from the header.
  • Sale, Bestsellers and New Arrivals collections.
  • Product pages with frame and upholstery colours, armrests, headrest, back height, casters, maximum load, dimensions, materials and a 360° view.
  • Cart with quantity selection, favourites, customer sign-up and login.
  • Catalogue search.
  • Projects, Partners, About, FAQ and Contacts sections.
  • Russian, Uzbek and English versions.

Highlights

The 360° view and the detailed spec table answer the questions people usually ask in a showroom: buyers can judge the backrest, mechanism and materials without visiting the sales office.