App store optimization for the App Store and Google Play: keywords in Russian, Uzbek and English, title and description, recommendations for the icon and screenshots, localization and review management. The first iteration goes live within 2–4 weeks.

Many users find apps through search in the App Store and Google Play and choose by icon, title, screenshots and rating. ASO is the work that gets your app into those results and makes people install it.

Who it is for

Banks, fintech and payment services.
Delivery, taxi and e-commerce services.
Brands with loyalty apps.
Startups before and after launching an app.

Copy, visuals and languages

Each store has its own fields and limits: the App Store has a subtitle and a hidden keyword field, Google Play has a short description, and its full description also affects search. We write copy to each store's rules and prepare separate listing versions in Russian, Uzbek and English. If you need a new icon and screenshots, the studio's designers create them as part of mobile app design — we agree on the scope during the estimate.

Case study

For the pharmaceutical company World Medicine we built an iOS app and the API it uses to pull the product catalogue from the website. Development experience helps with ASO: we know which store fields change only with a new version, and we plan listing updates together with releases. See the World Medicine case

FAQ

How is ASO different from SEO?

SEO works with search in Google and Yandex; ASO works with search inside the App Store and Google Play. The stores have their own rules and field length limits.

Do we need to update the app to change the description?

In the App Store most text fields change with a new version. In Google Play you can update the description without releasing a version.

Can you buy reviews?

We do not: stores remove such reviews and can penalise the app. We help you choose when to ask for a rating inside the app and prepare reply templates for reviews.

When will we see results?

The first iteration goes live within 2–4 weeks. Stores do not index changes instantly, so we assess the effect after the new metadata has been live for a few weeks.

Do you work with apps you did not build?

Yes. We need access to App Store Connect and Google Play Console, or a developer on your side who publishes the changes.

The price includes

Keywords in RU, UZ and EN

Title and description

Icon and screenshot recommendations

Keyword ranking report

Work order

1. Audit. We review your current app listings in the App Store and Google Play.

2. Keywords and competitors. We collect keywords for each store and language and study competitors' listings.

3. Copy and visuals. We prepare metadata and graphics recommendations and agree them with you.

4. Publishing. We publish together with an app update; in Google Play it can also go out separately.

5. Analysis. We track rankings and listing-to-install conversion and prepare the next iteration.

Timeline: kick-off within 2–4 weeks.

Payment: one-off optimization — 50% upfront, 50% on delivery; ongoing work — monthly retainer.

What is included in the price

The work includes:

Research: keywords in Russian, Uzbek and English for each store, competitor analysis.
Text optimization: title and subtitle in the App Store, short description in Google Play, keyword field, a full description without keyword stuffing.
Visuals: recommendations for the icon, screenshots and promo images; new artwork — with the studio's designers.
Localization: separate app listings for languages and regions.
Ratings and reviews: when to ask for a rating in the app, reply templates for reviews.
Monitoring: keyword rankings and listing-to-install conversion, monthly report.

What affects the cost:

One store or both.
Number of localizations.
Whether a new icon and screenshots are needed.
One-off optimization or monthly work.
Pricing on request; the estimate is free.

ASO services